In September 2016, we changed the name of our network to ‘Hutchison Ports’. The rebranding revolved around a modernised logo, which was designed to more accurately reflect our position in globalised trade as the world’s leading port network.
The logo represents a horizon line between sea and sky, rising to reflect progress and the ambition that drives us forward. The horizon indicates a meeting point – the coming together of people, partners, knowledge, experience and expertise in one world-class network.
Whilst the rebranding project required an extensive, worldwide update of signage, communications materials, office spaces and port nomenclature, it was also a chance for us to restate the values that have long underpinned how we operate.
The Hutchison Ports organisation uses the acronym ‘UNITY’ to mark a set of five values that set us apart from our competitors. You can read more about UNITY here.