Becoming Hutchison Ports

Our Brand

In September 2016, a rebranding revolved around a modernised ‘Hutchison Ports’ logo, which was designed to reflect our position more accurately in globalised trade as the ‘World’s leading port network.’ The new logo represents a horizon line between sea and sky, rising to reflect progress and the ambition that drives us forward. The horizon indicates a meeting point – the coming together of people, partners, knowledge, experience and expertise in one world-class network.

Unity

UNITY Whilst the rebranding project required an extensive, worldwide update of signage, communications materials, office spaces and port nomenclature, it was also a chance for us to restate the values that have long underpinned how we operate.
 
The Hutchison Ports organisation uses the acronym ‘UNITY’ to mark a set of five values that set us apart from our competitors. You can read more about UNITY here.